Fair exchange of value. We charge neither too much, nor too little. Depending on the project, we can work out an arrangement based on hourly or a fixed fee basis, cash or equity. We don't take jobs that are not a fit. We evaluate return on more than just dollars. Was it enjoyable? Was it interesting? Did we all learn? The point is to make sure that everyone is truly happy. Because life is too short.

Being direct. We don't stand on ceremony or formality. We try to be as frank and direct as possible. And we strive to eliminate "consultant-ese"; that needlessly complex and passive language that obfuscates rather than illuminates.

Outcomes. Clients hire us because it's MORE effective — from a cost and output perspective — than using their own staff. We never lose sight of that fact and focus always on the end result of the project. To do this we have to be strategic, use a predetermined process and employ a logical and rational perspective.

We have worked for clients both large and small, digitally savvy and less so, including:

Google, Nielsen Buzzmetrics, Sony, NBC, Worldwide Compensation, Bandito Books, Warner Music Group, Hitwise, AARP Services, Mmetrics, Verizon, NDS, Houseparty.com, Focalyst, Kantar, SME Branding, the NPD Group and Doubleclick